Austin, Texas is a unique place that doesn't mind standing out. And Cuvée, born and bread in Austin, wanted their new line up of coffee roasts and their signature Nitro Cold Brew to embody that rebelliousness. We went full steam ahead on their nitro cans and signature bag lineup, leaning heavily on their Austin-made personality and innovative spirit. Digging deep into the research pool, I worked up a naming convention that pulled from all things Texas, using everything from landmarks and mythology to give each unique blend and roasta ownable name and backstory.