Bumble Collection
I worked on a ton of Bumble projects. From feature release videos, to surprise and delight moments for fans, in-app copy, SXSW, OOH campaigns, activations, and more. Here is a small collection of some of my favorite work.
Bumble's Great Catch
Small feature releases can have a massive brand impact. To let the world know bumble was serious about getting rid of catfish on their dating app thanks to its new Photo Verification feature, we decided to fry up some catfish in real life. The result was an unmissable event in the heart of NYC during fashion week with one message resonating loud and clear: Catfish just got served on bumble.
As Seen On:
AdAge // Communication Arts // Yahoo.com // Stop Press //Ad News
Contribution:
Concepting, Creative Execution, Production, Post-Production
AdAge // Communication Arts // Yahoo.com // Stop Press //Ad News
Contribution:
Concepting, Creative Execution, Production, Post-Production
Bumble Bizz Launch
As Seen On:
The Drum // Creative Director's Choice
Contribution:
Concepting, Creative Execution, Production, Post-Production
The Drum // Creative Director's Choice
Contribution:
Concepting, Creative Execution, Production, Post-Production
When Bumble launched the very first woman-led networking service, they wanted the work to be bold, unapologetic, and empowering to their userbase. And they wanted to tell the world. So we did. Our talented team worked on strategy through production, working closely with bumble to get the voice and tone just right. And from London to Canada, across the US and beyond, our OOH campaign quickly became the talk of the new networking town. Even Kate Hudson (see below) had something to say.
Bumble @ SXSW
To bring Bumble Dating, Bizz, and BFF into a single place for the first time needed a big activation. From photo ops andlearning moments to letting folks experience the magic of bumble irl, this SXSW activation brought Bumble's empowered connections to life. We even got HAIM to close out the event.
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