MARK J DONNELLY
copywriter

United Rifle Assocation

AdAge/Creativity reached out to Preacher and challenged us with "How would you combat the urgent gun violence issue in America?" We answered by creating a way to take down the NRA. Introducing, The United Rifle Association.

Research shows a growing number of NRA members don't agree with the organization's current policies. The URA is a place for progressive gun owners, with a more reasonable approach to gun rights and ownership, to go and vote their conscience.

The results are still ongoing, but thanks to our work and publication, our ideal way of fighting back may be coming a reality.


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