Mark J. Donnelly
associate creative director

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United Rifle Association

Ad Age challenged multiple agencies to tackle the tough question: "How would you combat the urgent gun violence issue in America?" We answered by creating a way to take down the NRA. Introducing, The United Rifle Association.

Research shows a growing number of NRA members largely disagree with the organization's current policies. The URA is a place for progressive gun owners, to go and vote their conscience thanks to a more reasonable approach to gun rights and ownership.

The results are still ongoing, but thanks to our work and publication, our way of fighting back may be coming a reality.

See the Article:
Adage / Creativity