Mark J. Donnelly
associate creative director
The majority of people think robots are coming for their jobs. But one company thinks the future of work will still be human, just much happier.
We invaded San Francisco's morning commute with robots and hidden cameras as we watched people watch them. With geo-fenced targeted ads, tactical OOH, and an experiential robot activation happening simultaneously, we helped people understand that our tech isn't here to take jobs, just help make them better.
And you know local news had to show up.