MARK J DONNELLY
copywriter

Ranch Rider

This canned cocktail thing is really taking off isn’t it? Well, while all the other ready-to-drink adult beverages (isn’t that anything bottled or canned?) target the coastal elites, one company was brave enough to target the Southwestern hardworking canned-drink craving blue-collar wearing folks out there that quenches their palate's need for pre-made mixed drink after a long, long, long day of work.