In the spirit of community-building and keeping it weird down in Austin, this unique pop-up welcomed friends, family, clients and more at a special SXSW event to experience Texas' first weed dispensary, well Tumbleweed Dispensary. The tumbleweed nugs, weed-inspired naming conventions, and a full brand identity made for an amusing mix of far West Texas and far out. We also offered up “Toke One for the Road” goodie bags which disappeared very quickly, proving with a little good fun, we can take our guests to a higher place.