Mark J. Donnelly
associate creative director
When approached with the rebranding and relaunch of Cuvée's beloved nitro Cold Brew cans and bagged coffee line, we knew such a storied brand needed some words to match. With an elevated can design that embraces Cuvée’s Austin-made personality and innovative spirit, it only made sense for the naming convention to lean heavily on all things Texas. From landmarks to mythology, we gave each unique blend and roast its own name and backstory.